About:I specialize in Internet Lead Generation for Real Estate Brokers. I am proficient in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
My goal is to design and implement "Systems" wherever possible. We now have automated systems for our web content, lead generation, lead capture, lead nuturing, and client folow-up. The responsibilities I have at my current position include developing the company’s internet presence, producing all lead generating systems, email campaigns, and online marketing in addition to supervising all Agent / Client communications through our CRM systems, training Agents in CRM, internet marketing, and Sales Force Automation. By incorporating SEO and SEM into our overall marketing strategy, we have been able to increase market share while decreasing advertising expenses. Our company's web sites dominate Organic Search results and the conversion rates of our best campaigns are greater than 35%. I have incorporated Systems for monitoring and measuring the success of our Agents, marketing campaigns, and SEO. I strongly believe that we need to measure everything of significance. It has been said, "Anything that is measured and watched, improves. Anything that is not managed will deteriorate. If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there." -Bob Parsons My goal is to expand the market dominance I’ve achieved in a regional market to a national market. Tags:Real estate brokerage, lead generation, search engine optimization (seo), search engine marketing (sem), customer relationship management (crm), email marketing, sales force automation (sfa), web site development, resort property brokerage, luxury properties, land acquisition, land development, real estate law, sales management, business management |